“When I pressed Horowitz to demonstrate the magnitude of his most recent hoax, it quickly became clear that, for him, duping wasn’t exactly the point: what mattered was the unravelling. ‘My project is about social-media appropriation,’ Horowitz said. ‘In art, there is an entire history of appropriation: from Picasso to Duchamp to Rauschenberg to Warhol to Richard Prince to Jeff Koons to Christian Marclay.’”
Above: Nathan Fielder comes forward as the creator of Dumb Starbucks. Photograph by Nick Ut/AP.